Ensuring the right mix of games, at the right price, aligned to customer demands and preferences can help the casino generate incremental revenue, all while improving the customer experience.
GGA has pioneered algorithms and methods to optimize a casino’s slot floor. We have been able to increase coin in anywhere from 3% to 7% using a combination of techniques. This methodology has 4 parts which include a straight math algorithm with customizable constraints, analyzing machine placement, a market basket analysis, and tracking customer movement. Using all 4 are necessary to achieve optimum results. These methodologies we developed help slot floor managers incorporate changes into their normal machine replacement routines to methodically pick machines and placement that will increase coin in or win. The years of experience of slot floor managers and their understanding of a particular slot floor are enhanced with these methods – not replaced.
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